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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Optimize how you website looks on mobile devices.

Mobile 173
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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Optimize how you website looks on mobile devices.

Marketing 107
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Energica CEO plots her Italian EV company’s reboot from lockdown

TechCrunch LA

Cevolini highlighted greater awareness of the smog internal combustion mobility creates and scientific evidence that air pollution exacerbates viruses as factors that could swing more folks to electric. The venture is also one of the few e-motorcycle companies drawing engineering tips from competition.

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The Changing Structure of the VC Industry

Both Sides of the Table

Always-on connectivity of mobile (164m US smartphone users). The VC market has right-sized (returned back to mid 90′s levels & less competition). But the biggest changes in our industry have been driven by technical changes themselves to which we are just observers and fortunate beneficiaries. The iPhone was released.

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6 Tips for Building Relationships with Journalists

Both Sides of the Table

But more broadly it got me thinking to one of the biggest mistakes tech executives get into in the first place. But you’d be surprised how much tech folks either hold journalists too much on a pedestal or disdain them. Given a choice of your marketing person or talking to you (the founder) there’s no competition.

Tips 307
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. some came from our customer service, some were to improve performance / scalability from tech ops, some were bug fixes, etc.)

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10 Innovative New Global Ways To Grow Your Business

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Optimize how you website looks on mobile devices.