InfoChachkie

MAY 16, 2011

1) Expect Independent Channel Sales Reps To Perform Missionary Sales. Rationale: I cannot afford to hire a direct sales force. Fallacy: Third-party, OEM (Original Equipment Manufacturing) representatives succeed once the sales process is defined, proven and documented. Entrepreneurship is best learned experientially.

Startup 242

Startup Outsource Development Outsource Sales 242

InfoChachkie

JUNE 6, 2011

While he understood that some of his competitors’ booths were impressive, he also realized that most would not generate enough sales to recoup their booth’s cost. Ignore your sales and marketing people when they tell you that your company will be “embarrassed” if you do not purchase an expansive $150,000 booth. Hyper Space.

Sales 174

Sales Custom Customer Conference 174

InfoChachkie

JUNE 6, 2011

While he understood that some of his competitors’ booths were impressive, he also realized that most would not generate enough sales to recoup their booth’s cost. Ignore your sales and marketing people when they tell you that your company will be “embarrassed” if you do not purchase an expansive $150,000 booth. Splash In The Revenue.

Sales 124

Sales Custom Customer Conference 124