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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

Picking a VC is hard. So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. Most VCs are book smart. It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-).

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Do VC Platforms Make Sense?

Both Sides of the Table

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros.

Insiders

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Startup Business Model Considerations

SoCal CTO

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. Now, given our current economic crisis and VC ‘challenges’, the barriers to funding have gone up significantly as well. How’s that for duality.

Startup 150
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Why Your Marketing Campaign Sucks

Both Sides of the Table

If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? I am a VC. You can imagine the press release, “New innovative model allows us to do audits differently than the competition!” Do I have data or facts to present so the story has legs? I hand out money.

Marketing 389
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Guerilla Marketing, Brad Feld Style

InfoChachkie

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. If you can break this down by channel that you’ve acquired them from this is obviously better.

Metrics 346
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. But this isn’t likely to be a VC-backable business (which to be clear is totally ok). Marketing with long payback is precisely what requires venture capital. Competition. Market Size.

Startup 150