article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens.

Marketing 379
article thumbnail

When Should You Allow Exclusivity in Deals?

Both Sides of the Table

If you’re negotiating with Samsung you can imagine they have Apple on their minds and if you’re negotiating with Twitter you can imagine they have eyes on Facebook, Google and even Snapchat.

article thumbnail

What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). I asked Jonah in my interview how he became this viral guru.

Buzzfeed 210