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I Buy Dead Magazines (the art of the intro …)

Both Sides of the Table

It starts in a crowded room at a conference or networking event. One person who doesn’t waste this opportunity is Sam Jones of Formation Media. I buy dead magazines.” I buy dead magazines. I run a company called Formation Media. We set up Formation Media to bring that experience to the Internet. And smiled.

Startup 315
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Here’s How to Do PR on a Budget

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. The reality is that a journalist who’s writing a story about you – a relatively unknown entity – wants to hear directly from the founders and/or the CEO.

Press 319
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Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. They got us invited to the Fortune CEO conference in Paris held at Versailles. We headlined at the Red Herring Europe conference (they were the equivalent of TechCrunch today). million … yes that was seed in 1999!)

Startup 310
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How to use PR Firms at Startups

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. You need somebody who is thinking laterally about how to creatively get extra attention at conferences or trade-shows. In a startup this is a mistake.

Startup 349
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Its BlogWorld Time! Los Angeles Get Ready!

Tech Zulu Event

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Also, if you happen not to be able to attend BlogWorld and New Media Expo this year TechZulu has you covered. With Lisa as CEO, the company has grown from an idea for a grassroots conference into a diversified media company.

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Its BlogWorld Time! Los Angeles Get Ready!

Tech Zulu Event

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Also, if you happen not to be able to attend BlogWorld and New Media Expo this year TechZulu has you covered. With Lisa as CEO, the company has grown from an idea for a grassroots conference into a diversified media company.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Maybe you sit and read Inc magazine for a while in the outside patio enjoying the sunny weather before you have to lock yourself in your white walled box chained to the computer working into the late night hours. On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table.