InfoChachkie
JUNE 24, 2013
One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid.
InfoChachkie
JULY 30, 2012
I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.
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InfoChachkie
AUGUST 8, 2012
The following guest post is from Laurie Barkman, Marketing Lead at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. The conference ends with the Champion Awards Dinner.
InfoChachkie
APRIL 1, 2013
How did a small, open source software company from Finland capture billions in market share from Oracle? It was the best marketing campaign ever. Marten noted that a year after Oracle acquired InnoDB, MySQL made an unexpected announcement at their annual Users Conference. A version of this article previously appeared on Forbes.
Tech Zulu Event
APRIL 26, 2016
If you don’t know, Instant Articles are Facebook’s new way to natively load articles within the app using an adapted RSS feed. Facebook opens up Instant Articles to all publishers. These native articles, which have a lightning bolt in the top right corner, load in half a second—10x faster than if user was to click out to a website.
SoCal CTO
OCTOBER 5, 2010
5 great viral marketing campaigns (and what small businesses can learn from them!) - crowdSPRING Blog , September 13, 2010 At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Simply put, there is no market for RSS.
SoCal Delicious
OCTOBER 8, 2012
Loading… Markets. Loading… Market Data. In March of last year, Matt Jacobson, head of market development at Facebook, paid $10.9 Another client of Mr. Rappaports, Mich Mathews, formerly the head of marketing for Microsoft. The units, asking $500,000 to $2 million, hit the market in about a month.
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