SoCal Tech Calendar

JUNE 8, 2017

"If you want to be successful in digital marketing, you can’t miss DIGIMARCON WEST 2017! See [link] (more)

Conference 100

Conference Marketing Technology 100

StartUp Beat

MARCH 10, 2020

spurse announced the pre-launch of its Social Reward platform at the Influencer Marketing Conference & Expo 2020 (IMCX 2020) that took place the 25th February in Los Angeles. Attendees of this year’s networking and educational event included senior-level marketing decision-makers […].

Conference 59

Conference Platform Marketing Education 59

SoCal Tech Calendar

MAY 15, 2019

Tuesday, May 21, 2019 -- SPAR 3D Conference and Expo. SPAR 3D Expo and Conference, presented by SPAR 3D.com and co-located with AEC Next, is the premier international event for the commercial application of 3D technologies focused on 3D sensing, 3D processing, and 3D visualization tools. See www.spar3d.com/event.

Conference 100

Conference Tool Mobile Marketing 100

socalTECH

JUNE 19, 2013

It''s a rite of passage for most technology companies--getting to the size where you have enough users, revenues, and market presence that you can launch your own conference. The conference will include a keynote from WordPress creator Matt Mullenweg. DreamHost said the conference will run from August 1st through the 4rd.

Conference 153

Conference Software Development Los Angeles Entrepreneur 153

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats. Show potential customers that you care.

Marketing 119

Marketing Social Media Mentor Conference 119

SoCal Tech Calendar

NOVEMBER 2, 2016

Friday, November 4, 2016 -- SoCal Bio Annual Conference. They focus on market segments ranging from regenerative medicine and bio-pharmaceuticals to molecular imaging, biosensors and personalized medicine. The 30-plus companies include many of Southern California’s most innovative biotech, medtech and digital health ventures.

Southern California 100

Southern California SoCal Conference Capital 100

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

L.A. Business Journal

SEPTEMBER 28, 2020

Sawtelle-based marketing consulting firm Hawke Media has partnered with the city of Los Angeles for the inaugural Ecommerce Week LA, a virtual event taking place from Sept. 28 to Oct.

Media 162

Media Conference Los Angeles Marketing 162

socalTECH

SEPTEMBER 20, 2012

The two conferences are a new angle for Mobile Roadie, whose software makes it easy for brands and others to create their own apps without requiring extensive development. The two conferences are a new angle for Mobile Roadie, whose software makes it easy for brands and others to create their own apps without requiring extensive development.

Conference 150

Conference Mobile News Los Angeles 150

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid.

Marketing 239

Marketing Conference Startup RSS 239

SoCal Tech Calendar

MAY 26, 2012

Friday, June 1, 2012 -- The Israel Conference. The Israel Conference is a fast-paced business conference showcasing the vitality and growth of Israel-facing business through a variety of panels on hot industry topics and trends with world-class speakers and high-quality networking. May 31 and June 1, 2012. See [link] (more)

Conference 113

Conference High Tech Commerce Class 113

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389

Marketing Press Blogging Startup 389

SoCal Tech Calendar

APRIL 19, 2012

Wednesday, April 25, 2012 -- Digital Kids Conference. Now in our 6th year, Digital Kids Conference (formerly Engage!) Coverage will include social games, mobile and tablet apps, virtual worlds, social media and marketing and more. 2012 takes place April 25-26, 2012 in Los Angeles, CA. See [link] (more)

Conference 113

Conference Social Media Mobile Los Angeles 113

SoCal Tech Calendar

MAY 5, 2012

Friday, May 11, 2012 -- Entrepreneur Association Conference. 15 percent discount for SOCALTECH readers. 15 percent discount for SOCALTECH readers. Use promo code: SOCALTECH. See [link] (more)

Conference 113

Conference Entrepreneur SoCalTech UCLA 113

SoCal Tech Calendar

MAY 25, 2012

Thursday, May 31, 2012 -- The Israel Conference. The Israel Conference is a fast-paced business conference showcasing the vitality and growth of Israel-facing business through a variety of panels on hot industry topics and trends with world-class speakers and high-quality networking. May 31 and June 1, 2012. See [link] (more)

Conference 100

Conference High Tech Commerce Class 100

SoCal Tech Calendar

NOVEMBER 27, 2012

Thursday, November 29, 2012 -- Entertainment Apps Conference + Entertainment App Awards. From social viewing and second-screen apps to content discovery to streaming and games, apps are becoming an integral piece of the content monetization puzzle. See [link] (more)

Entertainment 113

Entertainment Conference Screening Content 113

SoCal Tech Calendar

JUNE 22, 2012

Thursday, June 28, 2012 -- India Trade Conference 2012. You are cordially invited to the 5th Annual India Trade Conference being presented by the Port of Los Angeles, U.S. Commercial Service, and Quanta Consulting, Inc. Partners include TIE, USC Marshall, BeWo and Southern California Edison. See [link] (more)

Conference 113

Conference Southern California USC Los Angeles 113

SoCal Tech Calendar

APRIL 20, 2012

Thursday, April 26, 2012 -- Digital Kids Conference. Now in our 6th year, Digital Kids Conference (formerly Engage!) Coverage will include social games, mobile and tablet apps, virtual worlds, social media and marketing and more. 2012 takes place April 25-26, 2012 in Los Angeles, CA. See [link] (more)

Conference 100

Conference Social Media Mobile Los Angeles 100

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Investigate broader implications of disruptive events. Now is the time to take a hard look at your own operation.

Marketing 162

Marketing Social Media Metrics Customer 162

SoCal Tech Calendar

APRIL 25, 2012

Tuesday, May 1, 2012 -- Milken Institute Global Conference. Set for April 29 through May 2 in Los Angeles, the 2012 Global Conference will bring together the diverse worlds of business, finance, policy, education, health, energy and philanthropy to come up with fresh solutions to the globe's biggest challenges. See [link] (more)

Conference 113

Conference Education Resource Los Angeles 113

SoCal Tech Calendar

APRIL 24, 2012

Monday, April 30, 2012 -- Milken Institute Global Conference. Set for April 29 through May 2 in Los Angeles, the 2012 Global Conference will bring together the diverse worlds of business, finance, policy, education, health, energy and philanthropy to come up with fresh solutions to the globe's biggest challenges. See [link] (more)

Conference 113

Conference Education Resource Los Angeles 113

SoCal Tech Calendar

APRIL 23, 2012

Sunday, April 29, 2012 -- Milken Institute Global Conference. Set for April 29 through May 2 in Los Angeles, the 2012 Global Conference will bring together the diverse worlds of business, finance, policy, education, health, energy and philanthropy to come up with fresh solutions to the globe's biggest challenges. See [link] (more)

Conference 113

Conference Education Resource Los Angeles 113

SoCal Tech Calendar

MAY 17, 2012

Wednesday, May 23, 2012 -- Red Herring Americas Conference. On May 21-23, 2012, Los Angeles will play host to the Red Herring Americas Conference, an exclusive gathering of regional leaders and small, innovative startups in the technology industry. See [link].

Conference 100

Conference Los Angeles Platform Marketing 100

SoCal Tech Calendar

MAY 16, 2012

Tuesday, May 22, 2012 -- Red Herring Americas Conference. On May 21-23, 2012, Los Angeles will play host to the Red Herring Americas Conference, an exclusive gathering of regional leaders and small, innovative startups in the technology industry. See [link].

Conference 100

Conference Los Angeles Platform Marketing 100

SoCal Tech Calendar

MAY 15, 2012

Monday, May 21, 2012 -- Red Herring Americas Conference. On May 21-23, 2012, Los Angeles will play host to the Red Herring Americas Conference, an exclusive gathering of regional leaders and small, innovative startups in the technology industry. See [link].

Conference 100

Conference Los Angeles Platform Marketing 100

Both Sides of the Table

JUNE 9, 2013

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. Declining prices & margins in a small market is much less interesting. I believe that market conditions drive innovation as much as great entrepreneurs do. Market meet reality.

Marketing 361

Marketing Course Pricing Networking 361

socalTECH

FEBRUARY 23, 2016

Los Angeles-based health food and products retailer Thrive Market has just hit a $100M run rate, and now has 180,000 paid members, according to co-founder and co-CEO Nick Green. Green, speaking at the Recurring Revenue Conference in Los Angeles on Tuesday, said that the company is growing rapidly, adding 30,000 paid members a month.

Marketing 100

Marketing Commerce Conference Los Angeles 100

SoCal Tech Calendar

JULY 15, 2021

Wednesday, July 21, 2021 --.

Advertising 100

Advertising Conference Marketing Media 100

SoCal Tech Calendar

APRIL 26, 2012

Wednesday, May 2, 2012 -- Milken Institute Global Conference. Set for April 29 through May 2 in Los Angeles, the 2012 Global Conference will bring together the diverse worlds of business, finance, policy, education, health, energy and philanthropy to come up with fresh solutions to the globe's biggest challenges. See [link] (more)

Conference 100

Conference Education Resource Los Angeles 100

socalTECH

JUNE 27, 2011

Thousand Oaks-based Xirrus , the developer of wireless networking equipment, said today that it has named Steven Wastie as its Chief Marketing Officer. Xirrus said Wastie will be responsible for the firm's global marketing and product management activities. READ MORE>>.

Thousand Oaks 165

Thousand Oaks Marketing Conference Networking 165

Both Sides of the Table

MARCH 5, 2020

I am due to speak at the SaaStr conference next week: Wednesday, March 11th at 10:45 AM. I had originally signed up to talk about the “VC Market Trends” overall but it seemed inauthentic to speak about VC funding without addressing the virus in the room.

Funding 314

Funding Venture Capital Conference Marketing 314

SoCal Tech Calendar

AUGUST 1, 2012

Tuesday, August 7, 2012 -- Los Angeles Clean Technology Council Conference. Network with hundreds of entrepreneurs, CEOs, dealmakers, investors, JV partners, technical/business advisors, developers and marketing professionals. Our keynote speaker is Tom McGrath, Founder of LABS Renewable Energy. See [link] (more)

Technology Council 113

Technology Council Los Angeles Conference Technology 113

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294

Marketing Customer Custom Technical Review 294

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.

Marketing 209

Marketing Conference RSS Angel 209

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid.

Marketing 133

Marketing Conference Startup Oracle 133

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. It’s just a market. What happened?

Venture Capital 466

Venture Capital Startup Marketing Pricing 466