Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. More meetings in your conference room won’t get to the truth as well as simply talking to people who interact with customers directly.

Customer 140

Customer Custom Social Media Metrics 140

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. Establish and evaluate metrics at multiple levels. In addition to total sales, you need to look at categories and trends at lower levels.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

AUGUST 31, 2020

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. More meetings in your conference room won’t get to the truth as well as simply talking to people who interact with customers directly.

Social Media 128

Social Media Metrics Customer Custom 128

Tech Zulu Event

OCTOBER 19, 2012

The West Coast biannual AdAge Social TV conference took place in Beverly Hills earlier this week. Elite media giants, agencies and brands flew in from around the country to discuss the rapidly changing and complex ecosystem evolving between the primitive television and social engagement union. As they say, stay tuned!

Conference 78

Conference Beverly Hills Social Media Media 78

Startup Professionals Musings

OCTOBER 14, 2018

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. More meetings in your conference room won’t get to the truth as well as simply talking to people who interact with customers directly.

Social Media 96

Social Media Metrics Customer Custom 96

Startup Professionals Musings

SEPTEMBER 21, 2016

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. More meetings in your conference room won’t get to the truth as well as simply talking to people who interact with customers directly.

Social Media 99

Social Media Metrics Customer Custom 99