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RECURRING REVENUE CONFERENCE

SoCal Tech Calendar

Thursday, November 9, 2023 -- Southern California's premier SaaS and Subscription conference, our one-day event draws top founders, executives, investors, and Cloud experts. This year's insights span AI, metrics that matter, scaling strategies, making a pivot, and more.

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Marketing Presentation from Blue Glass Conference

Both Sides of the Table

I recently spoke at the Blue Glass conference on the topic of marketing. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. Do vanity metrics matter? I’ll write up some thoughts in a blog post format soon. How well do “sponsored stories” work? crazy well.).

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OK. Let’s AMPLIFY your three levels of leadership.

Berkonomics

Many times, it is a customer, an employee, or an industry conference that sparks the idea that drives you to create and express your vision of the future for your company or product line. But no enterprise can grow or succeed without the delegation of tasks and without the thoughtful use of metrics to measure progress and success.

Metrics 293
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Startups Selected For Siemer WaveMaker Awards

socalTECH

The winners--who were announced Thursday evening at an awards event which was the culmination of the two day conference--were Silver Push (Hang Ten Award); Ninja Metrics (Impact Zone); Omaze (Party Wave); Epoxy (Point Break Award); ShipHawk (Sand Dollar) and Gsound (Switch Foot Award). READ MORE>>.

Startup 173
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Praying to the God of Valuation

Both Sides of the Table

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. I started my first company in 1999 and was admittedly swept up in all of this: Magazine covers, fancy conferences, artificial valuations and easy money.

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5 Keys To Personalized Team And Customer Connections

Startup Professionals Musings

More meetings in your conference room won’t get to the truth as well as simply talking to people who interact with customers directly. Focus on two or three pertinent metrics in any situation. Unbundle projects into smaller elements, and personalize the top couple of metrics for each team. Keeping it simple is the best course.

Customer 140
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8 Tasks To Prepare You For Starting Your Own Business

Startup Professionals Musings

Utilize all the avenues for networking, including industry conferences, investor meetings, peer gatherings, and local civic organizations, to make your presence and value known. Define key metrics to measure progress and success. Use comparable metrics for managing team member results.