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5 Keys To Personalized Team And Customer Connections

Startup Professionals Musings

In the same way, great entrepreneurs and company leaders should no longer rely on faceless and nameless processes to drive business strategy and innovation to stay competitive. More meetings in your conference room won’t get to the truth as well as simply talking to people who interact with customers directly.

Customer 140
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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Establish and evaluate metrics at multiple levels. Investigate broader implications of disruptive events.

Marketing 162
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Praying to the God of Valuation

Both Sides of the Table

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. I started my first company in 1999 and was admittedly swept up in all of this: Magazine covers, fancy conferences, artificial valuations and easy money.

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5 Team Engagement Principles Are Vital To Leadership

Startup Professionals Musings

In the same way, great entrepreneurs and company leaders should no longer rely on faceless and nameless processes to drive business strategy and innovation to stay competitive. More meetings in your conference room won’t get to the truth as well as simply talking to people who interact with customers directly.

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Doing the Right Thing > Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.

Activity 164
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

People attending marquee conferences with rock bands, prominent speakers, Gartner Group prognosticators and lots of other happy customers. Create company measures for success that go beyond financial metrics. You manage what you measure so be careful about having too narrowly defined of performance metrics.

Marketing 354
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5 Business Growth Drivers Facilitated By A Co-Founder

Startup Professionals Musings

A strong vision and deep insight may get your business off the ground, but long-term success requires constant data analysis, metrics, and attention to your customer feedback. The competition will improve, the market will change, and your customers will demand more. Balance of passion with reality and customer feedback.

Mentor 133