Both Sides of the Table
MAY 10, 2012
I recently spoke at the Blue Glass conference on the topic of marketing. I’ll write up some thoughts in a blog post format soon. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. Do vanity metrics matter? How well do “sponsored stories” work?
Both Sides of the Table
DECEMBER 11, 2022
And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. I started my first company in 1999 and was admittedly swept up in all of this: Magazine covers, fancy conferences, artificial valuations and easy money.
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Startup Professionals Musings
AUGUST 25, 2023
Even if your plan seems simple and intuitively obvious to you, writing it down and having it reviewed by experienced friends will moderate your passion and assure you that all key elements are addressed. Define key metrics to measure progress and success. Use comparable metrics for managing team member results.
Startup Professionals Musings
MARCH 2, 2020
Create a written plan, with target milestones and metrics. I have found that the process of writing down your idea, with a plan for implementation, and reviewing that plan with a business advisor, will force you to learn and acknowledge the real requirements for implementation.
Both Sides of the Table
MAY 19, 2018
He told me to stop responded to RFPs where I wasn’t the person who helped write the specs for the RFPs. Kai taught me that the key metric to whether a sales process is going well is “engagement.” I hired a sales coach named Kai Krickle who helped me figure out how to close more deals.
Both Sides of the Table
JULY 24, 2016
What you Before Sets the Course for How Well the Day Goes Make sure you send your financial and operating metrics no less than 72 hours before the board meeting — even better if it can be a week in advance. There are always times where one member needs to be on a web conference or telephone call due to travel conflicts.
Both Sides of the Table
MAY 27, 2013
He did it yesterday, “Mark, I’m going to write a blog post following on from your VC’s aren’t dumb. He is very pleasant when he calls and writes. Ask for short conference calls. .” I know it sounds obvious. Trust me – most people don’t do it. Rob does it. On steroids. Further Reading.
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