Both Sides of the Table
MAY 10, 2012
I recently spoke at the Blue Glass conference on the topic of marketing. I’ll write up some thoughts in a blog post format soon. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. Do vanity metrics matter? How well do “sponsored stories” work?
Both Sides of the Table
FEBRUARY 20, 2017
So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.
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Startup Professionals Musings
MARCH 2, 2020
Create a written plan, with target milestones and metrics. Build your own personal brand image through blogging, industry forums, and networking. Bill was initially the idea person and technologist, while Steve had the business and marketing experience from Proctor & Gamble to close the business equation.
SoCal CTO
JUNE 9, 2010
Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. saw Jack Dorsey give this talk at The 99% Conference last month.
Both Sides of the Table
MAY 27, 2013
So what are Rob’s secret hacks that he didn’t spill in his blog post? . Key point – if your emails are as long as my blog posts you’re forked. He did it yesterday, “Mark, I’m going to write a blog post following on from your VC’s aren’t dumb. Ask for short conference calls.
Tech Zulu Event
OCTOBER 9, 2012
On the network’s blog , the founder’s say, “Research don’t have to be confined to the lab; present yourself and your work, grow your contacts and connect with a global scientific community. It also lists thousands of scientific conferences across the world to make it easy for researchers to stay informed, engaged and involved.
Startup Professionals Musings
OCTOBER 12, 2010
It’s human nature to prioritize the metrics that get measured, so the simple act of keeping track is often enough to have a significant positive impact. I suggest you try to figure out the 3-5 key metrics that are used to judge the health of companies in your industry, and keep track of these somewhere in your scorecard.
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