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To Sell Anything You Need to Know What Makes You Unique

Both Sides of the Table

So now you’ve got your key USPs written down and you’ve worked them into slide format to get them across to your prospects. They may have met you at a conference, attended a web conference or somehow else interacted with your company’s marketing department. You’re ready to test drive your new deck. So what’s next?

Sales 336
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What Everyone Should Take Away from Twitter’s 8% Staff Reductions

Both Sides of the Table

I spoke at Michael Kim’s excellent annual Cendana VC/LP conference today. I put up this slide as part of my discussion. One of the points I tried to make is that as venture capital investors as an industry we seem to have a healthy disdain for public market investors.

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How to Make Employee Training Count

Startup Professionals Musings

When most people think of training , the first thing that comes to mind is a mandatory meeting in a stuffy conference room with a boring instructor walking through poorly designed slides. This article was originally published under Jeff Miller’s column “The Science of Workplace Motivation” on Inc.com.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

A gentleman had stopped by our booth multiple times and then wrote me immediately after the conference and said that I “HAD to come and meet with his partners the very next week.” I started by trying to think I could explain my concept without having to patronize everybody with artificial PowerPoint slides. Slides, please.”

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. When my friend and the father of LA’s tech startup community Bill Gross first demonstrated his company GoTo.com (renamed Overture) on stage at a TED conference he was actually booed (True story.

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. Right now we're working on a multi-platform sales support program for Daylight Transport, a mid-sized LTL (Less Than Truckload) carrier and logistics company.

Marketing 150
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How to Present at Big Meetings without Going Down a Rat Hole

Both Sides of the Table

My partner, Brian McLoughlin , attends almost all Financial Services conference, makes a number of investments in the space and has relationships across the sector. Vice versa is it’s a SaaS platform company where I spent nearly 10 years running companies. 30% of our last fund went into deals in this sector.