Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” Cost per action (CPA).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JULY 10, 2015

To make this work, you need heavy traffic on your site -- probably at least a million page views per month -- which most sites never achieve in their lifetimes. While you are doing all this work, of course, you need deep pockets to fund all your efforts, content and growing website hosting fees.

Advertising 99

Advertising CPC PPC Sites 99

Startup Professionals Musings

OCTOBER 3, 2010

For sites displaying the ads, this is called pay per click (PPC). There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

OCTOBER 29, 2009

Turns out everybody likes to produce content and take part in the “conversation.&# Massive uptake of user-generated content including blogs (e.g. Wordpress), video (YouTube), pictures (Flickr), review sites (Yelp) and collaborative content (Wikipedia). was the 2-way web. Then came blogs.

Ideas 286

Ideas Advertising Google Technical Review 286

Tech Zulu Event

JULY 31, 2013

With a standard PPC conversion rate (pay per click) of.01% They were the first company who truly demonstrated creating great video content can make your brand. To keep tabs on YouTube’s rising stars check out the site VidStatsX. No more than 48 hours since uploading for the public to enjoy. Well the answer is = YouTube video.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101