Both Sides of the Table

JUNE 9, 2013

You can of course view the presentation in SlideShare above or download it directly for free here. If your closet is full of clothes and your credit card is full of debt – of course you’re going to trade clothes with other people rather than only buying new stuff. Consumer gets same-day deliver. Will this Trend Last?

Marketing 361

Marketing Course Pricing Networking 361

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

APRIL 3, 2019

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Berkonomics

JULY 9, 2011

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. FedEx did not respond to a need for overnight package and letter delivery; it created the need with its clever advertising campaign.

Sales 222

Sales Customer Custom Pricing 222

Both Sides of the Table

SEPTEMBER 28, 2014

Let’s set up a framework. Many software companies have > 80% gross margins which is why they are more valuable than say traditional retailers or consumer product companies. Of course a lot of this also comes down to investor trust. But what IS the right amount of burn for a company? Gross Burn vs. Net Burn.

Startup 383

Startup Company Companies .Net 383

TechEmpower

JULY 5, 2016

If we have a long (64-bit integer) that we serialize into JSON, we might be in trouble if JavaScript consumes that JSON. Any server-side web framework or HTTP server will do. The front-end framework will do it, $.getJSON If we need to produce JSON from JavaScript, of course we expect that JSON.stringify will be involved.

JavaScript 294

JavaScript Java Class Framework 294

Startup Professionals Musings

AUGUST 21, 2013

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Revisit your startup vision and values.

Startup 94

Startup Social Media Entrepreneur Framework 94

Startup Professionals Musings

JULY 24, 2012

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Revisit your startup vision and values.

Entrepreneur 93

Entrepreneur Social Media Startup Framework 93

Startup Professionals Musings

APRIL 1, 2017

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 18, 2013

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 102

Social Media Media Product Metrics 102

TechEmpower

FEBRUARY 13, 2013

Focusing on the metrics that ultimately drive the business, often the bottom line, has provided a reality check, a counter-weight to the desire to consume all new technologies. Project needs vary, of course, so technology chemistries vary in turn. We love technology, but. Easy stuff should be easy.

Web 200

Web Platform Technology JavaScript 200

InfoChachkie

SEPTEMBER 15, 2011

If your culture rewards those who seek the truth, your team will be prone to objectively identifying tactical course corrections. The framework I found which made the decision incredibly easy was what I called – which only a nerd would call – a ‘regret minimization framework’. it was instantly broadcast to its competitors.

Tips 279

Tips Startup Framework Customer 279

Startup Professionals Musings

JULY 27, 2012

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 91

Social Media Media Metrics SEO 91

Both Sides of the Table

FEBRUARY 27, 2011

I hope I straddled people’s points of view well enough not to have offended anybody while adding a framework for how I think about the service. This is a blog post I really didn’t want to write. I didn’t want to write it because I have mixed feelings about AngelList. I’m sorry, but that’s dumb.

Venture Capital 267

Venture Capital Writing Blogging Startup 267

Both Sides of the Table

AUGUST 29, 2012

OnLive’s tried to build a direct-to-consumer model led by an allegedly maniacal CEO who in the end fired all of his employees with no severance and then tried to relaunch the business with a subset. And so they never got consumer adoption. Or of course you could watch it live – we take questions for the audience.

Rustic Canyon 279

Rustic Canyon Venture Capital Southern California Userplane 279

Both Sides of the Table

SEPTEMBER 17, 2017

My goal is to lay out a basic framework for anybody unsure whom to listen to as a way of helping you think about a way to orient your own views. The crypto in cryptocurrency is of course referring to cryptography on the ability to encrypt your transactions so they can’t be modified after they have been written to the blockchain.

Course 280

Course Startup Framework Marketing 280