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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course reciprocity matters so they would all leap into action.

Marketing 379
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8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

Thus I recommend that every business publish a website and start a blog even before they have a product to sell, enabling the following benefits: Get Google to work for you in highlighting your site. Every business person should count on at least a couple of course corrections before they get it right.

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How To Build Startup Credibility Before Your Brand

Startup Professionals Musings

I know that finding time is hard, and good writing is simply not what most people do. Of course, ultimately you want employees who can blog for you and your company as well. Writing a blog is all about communication, and that’s your number one job as founder of a new startup. Your Google ranking will go up dramatically.

Startup 101
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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

I know that finding time is hard, and good writing is simply not what most people do. Of course, ultimately you want employees who can blog for you and your company as well. Writing a blog is all about communication, and that’s your number one job as founder of a new startup. Your Google ranking will go up dramatically.

Blogging 104
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. SEO marketing vs. social marketing. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Most VCs are book smart. Connections?

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Blogging is an important way to build an audience and also drive SEO traffic. I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products. Don’t just write a carbon copy of what somebody else is doing. What should you blog about? That’s boring.

Blogging 286
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A Blog Can Be A Startup’s Most Valuable Investment

Startup Professionals Musings

So finding time is hard, and good writing is simply not what most people do. Of course, ultimately you want employees who can blog for you and your company as well. Writing a blog is all about communication, and that’s your number one job as founder of a new startup. Your Google ranking will go up dramatically.