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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course reciprocity matters so they would all leap into action.

Marketing 379
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

You’ll have no idea when you’re off course. How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many through affiliate deals?

Metrics 346
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

SEO marketing vs. social marketing. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Knowing whom to back within an organization that is feuding and when to back them is one of the hardest things about our job. Connections?

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

That is, of course, as long as what you are selling is the absolute best in your market.) In an excel sheet put the name of the event, link to the event, event organizer and event theme. Now study the event organizer. Search Engine Optimization (SEO). Second, how to get leads. What are their interests?

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Guerilla Marketing, Brad Feld Style

InfoChachkie

When the entrepreneur is obsessed with the product and the company has organized all of its activities around that, it’s very powerful.”. If you have $hitty products, the marketing is impossible. Instead of focusing on marketing as an activity… integrate it into (your) products.”. Trada – Guerilla Marketing In Action.

Marketing 233
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Do VC Platforms Make Sense?

Both Sides of the Table

Of course not every VC has the fund size or the fee size to build services at this scale yet many provide extremely well-regarded programs that are valuable. Nearly every startup I have spoken to over the years – including some where I’m a co-investor – talks positively about the support they’ve gotten from A16Z.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Blogging is an important way to build an audience and also drive SEO traffic. Define your customers, partners and other relevant people to your organization (e.g. Make it organic. Unless, of course, I’m posting comments on a blog like TechCrunch or the Washington Post. What should you blog about?

Blogging 286