Both Sides of the Table

OCTOBER 8, 2014

” It’s the most common refrain I hear from investors and even entrepreneurs these days. ” I hear it when I visit LPs (the people who invest in VCs) all across the country, “Yeah, I haven’t been out there for a few years but I keep hearing that something is going on there.” for $565 million to Excite.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I hope to announce one investment in this space in the next few months.

Advertising 284

Advertising Invest RSS CPC 284

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Affiliates invest the up-front marketing expenses required to attract customers. Remnant radio has become extremely sophisticated in the past several years. selecting the time of day ads run).

Customer 164

Customer Custom Advertising SEM 164

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. They can sell those ads on a CPM, CPC, or CPA basis. The software takes care of all of the optimization of that. At that point, your options are limited.

OpenX 242

OpenX Advertising Yahoo Pasadena 242