Both Sides of the Table
OCTOBER 8, 2014
” It’s the most common refrain I hear from investors and even entrepreneurs these days. Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. “There’s something going on in LA.” acquired Overture for $1.63
Startup Professionals Musings
JULY 10, 2015
When I first took a look at it, I was overwhelmed by all the terminology and acronyms, so I spent some time sorting it out and simplifying it for aspiring entrepreneurs and the rest of us: A site owner gets paid when a visitor clicks on an ad. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.
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Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. For starters – the team is exactly what I look for when I’m looking to fund entrepreneurs.
socalTECH
DECEMBER 15, 2010
They can sell those ads on a CPM, CPC, or CPA basis. That means that publishers can integrate our technology with other components in the enterprise stack, for example, their financial system or sales force management system, or CRM system. The software takes care of all of the optimization of that. more) READ MORE>>.
socalTECH
MARCH 4, 2010
We want to make sure the marketplace is for professional content, so we screen to make sure the seller is a professional or small business owner, or a startup or entrepreneur. I think one of the main reasons, is that LA has some unique challenges when it comes to a technology community. Part of that is transition into paid content.
socalTECH
FEBRUARY 1, 2011
That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. On the other side, we had about one third of our investments in early stage, technology driven companies. I got that up and running, got a seed financing done, and got the technology built.
Both Sides of the Table
MARCH 30, 2010
He has many of the attributes I look for in an entrepreneur and importantly he has deep domain experience in ad management. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). Optimization technology is not new. This is his third company that is in this related space and he was an early investor in Adconion.
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