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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I hope to announce one investment in this space in the next few months.

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Interview with Noah Auerhahn, Extrabux

socalTECH

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. Finally, what are you using your recent funding round for?

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

” I hear it when I visit LPs (the people who invest in VCs) all across the country, “Yeah, I haven’t been out there for a few years but I keep hearing that something is going on there.” Both are massively funding other LA tech companies through what Fred Wilson once defined as “recycled capital.”

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Interview with Robert Flynn, Aggregage

socalTECH

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Back in the early days of LA venture capital, I was first an associate of a fund, and then partner of a fund, Entertainment Media Venture Partners. Robert Flynn: Yes.

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