Both Sides of the Table

OCTOBER 8, 2014

Over the past 4 years LA’s tech fundings have growing at a 30% compounded annual growth rate (CAGR) which is > 4 times the US average VC CAGR (7%). What was Bill Gross’s heretical idea as portrayed to the tech elite? Yes, Google won. And it wasn’t just Google Ad Words that originated in Los Angeles.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. They can sell those ads on a CPM, CPC, or CPA basis. The idea there is to grow our exchange in Japan, which is the second largest advertising market in the world.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means.

Customer 164

Customer Custom Advertising SEM 164