Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I hope to announce one investment in this space in the next few months.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Burstly is venture backed by Founder Collective, GRP Partners, Rincon Venture Partners, and SoftBank Capital. READ MORE>>.

Mobile 171

Mobile Services CPC GRP Partners 171

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

FEBRUARY 16, 2010

If you look at all the other guys, they're all about moving traffic, buying traffic at the lowest CPC, and selling it at the highest CPC. You're entering a very competitive market in comparison shopping--how do you hope to keep above the crowd? Noah Auerhahn: Our difference, is we're customer centric.

USC 207

USC CPC Sites Startup 207

socalTECH

MARCH 21, 2013

Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. If someone goes to a certain domain now, instead of seeing a CPC advertisement, we could instead offer them to download different apps.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

FEBRUARY 1, 2011

We've built some social curation tools, which use social signaling--tweets, clickthroughs, or comments on Facebook--and take what the network is deciding are important stories, and highlighting those and moving them further up on our site, so that the important stories on any given day are being highlighted. Robert Flynn: Yes.

Startup 162

Startup Content Advertising Sites 162

InfoChachkie

DECEMBER 2, 2009

As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below. Affiliates invest the up-front marketing expenses required to attract customers. As described more fully in Thrill The Messenger.

Customer 164

Customer Custom Advertising SEM 164