Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Tracking and performance reporting. Cost per action (CPA).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Tracking and performance reporting. Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

DECEMBER 15, 2010

Tim, first off, for our readers who haven't heard of OpenX, explain what you provide to the market? For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

MARCH 4, 2010

Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. What kind of documents do you envision people offering through the site? This is a really big, $50 million business at least, and we really want to own the market.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171