article thumbnail

MediaTrust Gets $3M

socalTECH

Los Angeles-based MediaTrust , which develops an online advertising and marketing platform, announced Thursday that it has raised $3M in a new funding round. The funding will go towards its Performance Exchange (MPTX) product, a real-time, CPC advertising exchange. MediaTurst is headed by Peter Bordes.

CPC 162
article thumbnail

Interview with Noah Auerhahn, Extrabux

socalTECH

We wrote up a business plan, and won a USC business plan competition, which allowed us to get funding from the University and raise venture capital we needed to begin development on the plan. At that point, we realized we needed more money to get things to market, and that's when we went out and raised a round from the Maverick Angels.

USC 207
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

article thumbnail

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. ” I hear it when I visit LPs (the people who invest in VCs) all across the country, “Yeah, I haven’t been out there for a few years but I keep hearing that something is going on there.”

article thumbnail

Interview with Robert Flynn, Aggregage

socalTECH

The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. The target market was initially all of the sound work done in the media space. What is Aggregage? Robert Flynn: Yes.

Startup 162
article thumbnail

I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). Yeah, that’s me.

Mobile 282
article thumbnail

Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

We read up and many-a-times our experience teaches us the best and bad practices in engineering a social corporation, both technical, financial, and marketing. We also raised fund for CPC advertising, which doubled sign-ups. We don’t have mentors at the moment. Any partnership deals that have benefited you?