socalTECH

APRIL 26, 2010

Los Angeles-based Bardon Advisors , a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. According to MediaTrust, Bardon Advisors owns more than 1200 web properties, which get a total of 20 million monthly unique visits, and 5 million paid searches per month.

CPC 165

CPC Paid Search Marketing Idealab 165

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. Roberty Flynn: We are building what we see as the next generation of business to business media. What is Aggregage? Robert Flynn: Yes.

Startup 162

Startup Content Advertising Sites 162

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

OCTOBER 8, 2014

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). He built & IPOd Demand Media. He built & sold iMall in Internet 1.0 for $565 million to Excite.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

socalTECH

DECEMBER 15, 2010

We help web publishers make more money out of advertising. They can sell those ads on a CPM, CPC, or CPA basis. We run it through our exchange, OpenX Market, which is in simple terms a stock market for online media. Tim, first off, for our readers who haven't heard of OpenX, explain what you provide to the market?

OpenX 242

OpenX Advertising Yahoo Pasadena 242