Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

OCTOBER 8, 2014

Over the past 4 years LA’s tech fundings have growing at a 30% compounded annual growth rate (CAGR) which is > 4 times the US average VC CAGR (7%). With all of those companies gobbled up the market is now focused on the next generation startups like TasteMade, MiTu Network, StyleHaul and so forth.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. They can sell those ads on a CPM, CPC, or CPA basis. The software takes care of all of the optimization of that.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

InfoChachkie

DECEMBER 2, 2009

Affiliate Network – Affiliates are third-parties which are only compensated when they perform a particular action on your behalf. As such, a number of marketplaces have arisen to address this issue, such as Commission Junction , Google Affiliate Network and LinkShare. Such fees must be factored into your cost per customer calculation.

Customer 164

Customer Custom Advertising SEM 164