Startup Professionals Musings

JUNE 4, 2021

Their computers then merge your ads with search results when users search words imply an interest in your products. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The configuration of the team was: 1 CEO, 1 Product Lead and a tech team of 6 people. Early evidence is good.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

MARCH 23, 2013

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

DECEMBER 15, 2010

We help web publishers make more money out of advertising. For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis. What's also important, is that people are using the product.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

MARCH 30, 2010

The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. I know that there are competitors, so in typing up my understanding of their product I’m not trying to attack anybody else or claim that we’re the only one who does each thing.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

MARCH 4, 2010

It's something like between $50M and $100M in sales per year. It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171