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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Campaign setup and ad copy writing. Cost per action (CPA).

PPC 154
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Interview with Noah Auerhahn, Extrabux

socalTECH

For this morning's interview, we talked with Noah Auerhahn , President of San Diego-based Extrabux (www.extrabux.com), an online site focused on providing consumers with comparison shopping combined with discount offers. For people who haven't heard of ExtraBux, what is the site all about? Noah, thanks for the interview.

USC 207
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. Cost per action (CPA). Keyword research and budget forecasting.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. Cost per action (CPA). Keyword research and budget forecasting.

SEM 90
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Interview with Tim Cadogan, OpenX

socalTECH

We help web publishers make more money out of advertising. For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis. Tim Cadogan: At its root, it's pretty simple.

OpenX 242