Both Sides of the Table
NOVEMBER 1, 2009
Turn Your Organization Inside Out. As organizations we have become more open and I believe this is great for businesses and their customers. In the first 4 years of running BuildOnline we were an “Outside In&# organization. The Outside In organization had a one-way flow. Back then it seemed foreign.
InfoChachkie
APRIL 16, 2012
The Lean Startup approach dictates that successful customer development is an iterative process. By conceptualizing, selling, gathering feedback and then developing a product, startups achieve success more quickly and economically. Eric (Ries) was a student in one of the very earliest customer development classes at Berkley.
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Both Sides of the Table
JUNE 13, 2013
It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. This is a very important to do when you first start a company.
Tech Zulu Event
MAY 10, 2011
Overall, the capacity-crowd consisted of plenty of different professional identities, all tuning in to hear lead presenter David Binetti, Co-Founder and Business Model Designer for Votizen. He went on to explain a bit about the customer development model from Blanks: State business model assumptions.
Startup Professionals Musings
APRIL 28, 2014
What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
Startup Professionals Musings
FEBRUARY 22, 2013
What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
Both Sides of the Table
APRIL 15, 2010
Plus, a TweetUp already means a meet up in a city organized through Twitter. Quirky - Platform facilitating collaborative design of consumer products through an online community. My take was that this follows three trends: a) customer involvement in product design, b) mass customization [e.g. He’ll pivot.
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