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ServiceTitan is LA’s least likely contender to be the next billion-dollar startup

TechCrunch LA

Located at the southeastern tip of the San Fernando Valley, the Los Angeles suburb counts its biggest employers as the adhesive manufacturer Avery Dennison; the Los Angeles industrial team for the real estate developer CBRE; the International House of Pancakes; Disney Consumer Products; DreamWorks Studios; Walt Disney Animation and Univision.

Glendale 271
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10 Job Titles Never Found in an Investable Startup

Startup Professionals Musings

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.

Startup 97
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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. It is the key to “customer development” that Steve Blank talks about. I’m going to save that for a future blog post.

Startup 279
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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Minimize investment in prototypes and tooling. A programmer can build a new smartphone app for a few thousand dollars.

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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

Previous to this, I ran a custom, mobile application development shop. Why are these colleges using you, rather than investing in their own custom applications? Laurence Sotsky: I've been working in the software-as-a-service space for some time, in medium-sized, venture capital backed companies.

Mobile 162
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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

It’s OK because in an era where you can much more rapidly prototype and build products it is far more beneficial to launch your first version, get initial customer traction and then talk to your customer base to understand how well it meets their needs. Compelling event answers the final question in sales, “Why buy now?”

Sales 393
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This Week in Venture Capital – Episode 2

Both Sides of the Table

I won’t belabor this – I have an investment in this space ( ad.ly ) so I’m biased. I think this classifies as a “crack filler&# and I’m not sure I would have done the investment for that reason. We had a big discussion about DST and why these investments. In my mind, not a typical VC investment.