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Relate Your Technology Solution to Customer Values

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. Customer data integrity and security. business customer values entrepreneur startup technology solution'

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10 Ways To Make Your Funding Pitch More Hard-Hitting

Startup Professionals Musings

The average length of a funding pitch to angel investors is ten minutes. Remember you are pitching to investors, not customers. Investors don’t need to know the implementation details of your patent or customer support plan. Or they get sidetracked by a technical glitch due to poor preparation.

Slides 147
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6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

They are looking for startups that have a sustainable advantage over direct and indirect competitor offerings, as well as obvious value to customers living without your product today. Non-specific terms, like better usability and low cost don’t incite customers to action these days. Investors check connections.

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8 Funding Proposal Red Flags Every Startup Can Avoid

Startup Professionals Musings

Getting investors to trust you with their money is always a challenge, and it’s even more difficult in the early stages, where you don’t have a significant revenue stream, a few customers, or maybe even a product yet. Here is my list of red flags that cause many investors to look elsewhere: No well-defined need or viable customer set.

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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

How an entrepreneur answers this question speaks volumes about their knowledge of business realities, customers, confidence, and their ability to handle investor funding. I like patents, trademarks, and trade secrets, so this answer is a better sustainable competitive advantage than the other five answers. Martin Zwilling.

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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If you don’t have a high level of commitment and passion, you customers won’t seek you out.

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6 Values And Priorities That Investors Will Relate To

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Customer data integrity and security. This priority applies to big companies, as well as startups. Martin Zwilling