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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner.

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Web 1.0 Entrepreneurs: we are roadkill unless we learn to run as fast as today’s founders.

Steve Reich

inLife signed up dozens of merchants in Santa Barbara for their activity site. One of the founders wrote a Python script that sent out custom emails to a list they had developed. The emails were so tailored, that many merchants called back to thank them for the personal attention. No wonder they just raised $1mm.

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Do your kids Google Poo?

Eric Greenspan

One day I get an email from Ms. We are huge proponents of the Internet, so the last thing we wanted to do was scare them and stop their kids from benefiting from using the Web. I then sent an email to my CTO Jeremy Anticouni asking him if www.poogling.com was available. He replied laughing, “Not anymore!&#

Google 115
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VC Confessions: We Passed On Twilio’s Seed Round

InfoChachkie

We typically do not ask entrepreneurs to visit our offices in Santa Barbara, but Jeff wanted to meet with Kevin, an investor in our Fund who helped us vet opportunities and occasionally invested alongside of us. <Note: I edited a few comments from Jeff's email, none of which related to our meeting in 2008.> billion).

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Interview with Mark Cromack, Cogi

socalTECH

Santa Barbara-based Cogi (www.cogi.com) recently launched a phone-based service which allows users to transcribe conference calls and meetings. And, we have our own custom signal processing technology that increases the efficiency of all those existing systems that I've just described. How's the company funded and backed?

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Interview with Eric Frankel, StarGreetz

socalTECH

It literally lets them talk to their customers in a never-before way, on a one-on-one basis. Based on those three inspirations, I wanted to build a company that allows brands and celebrities to speak to their customer in a unique manner. For our readers who haven't yet heard of your company, what's the idea behind StarGreetz?

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Want To Trip Out? This Entrepreneur Can Hook You Up

InfoChachkie

Greathouse : Let''s start with a question that will be especially helpful for my UC Santa Barbara students. How has this reality impacted your customer acquisition strategies? Over the years, as our reputation grew, we got more repeat business and corresponding word of mouth (then) everything changed, especially with the web. .