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Infiltrating Big Dumb Companies: In Through The Out Door

InfoChachkie

Although the plot was obviously devised for comic effect, it serves to illustrate that non-conventional methods of infiltrating Big Dumb Companies (BDCs) are often effective. Entrepreneurs constantly have to capture the attention of larger companies. Even the most ineffective and dysfunctional BDCs tend to listen to their customers.

Company 124
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How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. In fact, the lessons we learned allowed us to effectively convert the majority of our 50,000 free GoToMyPC Beta users into paying customers.

Customer 162
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Did You Just Fail The Partnerhip Idiot Test?

InfoChachkie

Exclusivity excludes your startup from taking full advantage of future customer, partner and market opportunities. Even paid Pilots are problematic, as they allow the potential customer to defer their purchase decision until the test is completed. As such, exclusive relationships should (almost) always be avoided. App Ghetto.

Startup 236
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Conforming To Your Customers’ Realities: Your Stakeholders’ Perceptions Are Your Reality

InfoChachkie

If this gentleman was such a pivotal player in the early days of the PC revolution, why is he essentially unknown to most entrepreneurs under forty years old? Few young entrepreneurs know about Mr. Kildall’s contributions because of his behavior, not Mr. Gates’. Tags: Corporate Culture Entrepreneur Partnerships The Fringe.

IBM 124
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Taming The Enterprise Texting Tiger, With TigerText's Brad Brooks

socalTECH

A couple of years ago, at the administrative level, people really realized how much SMS had proliferated and infiltrated their companies, and had a major issue on how to figure out a systematic way to deal with it that made sense. How difficult has it been to get your customers to understand the exposure with SMS? more) READ MORE>>.

Yammer 229
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A Dozen Team-Building Tips Inspired By The Dirty Dozen

InfoChachkie

The steps Major Reisman takes to create this unlikely team are enlightening to entrepreneurs seeking to unite far more willing teammates. Just like Major Reisman, entrepreneurs are often forced to hire people with “unconventional” backgrounds during a venture’s nascent phases. That is exactly what Major Reisman is forced to do in E.M.

Tips 200