Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Measuring is all about return-on-investment (ROI).

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Measuring is all about return-on-investment (ROI).

Social Media 62

Social Media Media Metrics SEO 62

InfoChachkie

SEPTEMBER 15, 2011

Obsess About Customers, Not Colleagues Or Competitors. “We We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”. You can be customer-focused or competitor-focused. Let’s do it.’”.

Tips 279

Tips Startup Framework Customer 279

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Measuring is all about return-on-investment (ROI).

Social Media 91

Social Media Media Metrics SEO 91

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

FEBRUARY 15, 2016

It’s a very personal topic and I’d like to offer you a framework to decide for yourself, based on the following factors: How Long is it Taking to Raise Capital at Your Stage in the Market? In our best deals we hope to invest $10-15 million over the life of the fund.

Startup 150

Startup Capital Funding Invest 150

SoCal CTO

FEBRUARY 13, 2013

Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. The second bullet, getting feedback from customers is most often not valid either. The real reason to build an MVP is to do early tests of key Startup Metrics for the business.

Technical Review 338

Technical Review CTO Hire CTO Coach Software Review 338

socalTECH

SEPTEMBER 3, 2019

We ended up merging those two companies together and I took over client services for Business.com, around the time Benchmark invested in us, and we ended up selling that company to R.H. The reason why, is my experience is in early stage sales and more specifically, in early stage customer development. Donnelly in 2007.

Sales 113

Sales Startup Custom Development Framework 113

SoCal CTO

JULY 23, 2012

What existing systems will we leverage, what programming languages, software development methodologies, web application frameworks, revision control systems, etc.? What metrics are going to be the key startup metrics and how do we get those metrics without too much cost? Get in front of customers as often as you can.

CTO Coach 231

CTO Coach CTO Hire Outsource Development Develop 231

Startup Professionals Musings

JUNE 15, 2016

The challenge is where to put those limited resources of every startup, to get the biggest return for your investment. Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. Remember that what’s engaging and relevant depends on your target customer needs, not solution features.

Marketing 58

Marketing Startup Social Media Newsletter 58