Startup Professionals Musings
JUNE 4, 2021
What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.
socalTECH
DECEMBER 28, 2020
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Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.
Both Sides of the Table
OCTOBER 19, 2009
It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. It got worse.
Startup Professionals Musings
MARCH 23, 2013
It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA). The display side is called pay per action (PPA) or pay per lead (PPL). Campaign setup and ad copy writing.
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