Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising.

Custom 146

Custom Customer Marketing Startup 146

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising.

Custom 60

Custom Customer Marketing Social Media 60

Both Sides of the Table

JANUARY 19, 2015

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. This kind of spend happens all day long inside startup companies and 100% of the spend on attracting customers is a cost. But you don’t need to spend money on SEM. But think of this.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

APRIL 4, 2011

They have a mobile app and I felt like it crashed too much for my liking. 4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. How many through SEM? Do you have a customer referral program? On measurement. Is it 4/1,000?

Metrics 346

Metrics Startup SEO Custom 346

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. What about mobile? I’m sure many of you know the techniques that mobile app companies use to get onto the iOS top chart list.

Marketing 379

Marketing Startup SEM SEO 379