Startup Professionals Musings
MAY 12, 2021
If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late.
Both Sides of the Table
JULY 23, 2013
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
SEPTEMBER 28, 2014
You are particularly vulnerable if: You have revenue concentration (few customers each providing a large total of percentage of your revenue). You have a large number of startup customers (because when markets crash they have a funny way of going bankrupt quickly or cutting burn precipitously). Valuation.
Eric Greenspan
FEBRUARY 2, 2010
Anyhow, I replied and asked who pays who here and found that First Data pays Chad a commission for his sales. He told me this was a service the BBB provided to its customers since they saved so much money on the same service. In most cases these viewings are done by potential customers who are checking on your company’s rating.
Both Sides of the Table
NOVEMBER 19, 2009
I spent nearly a decade building software for large companies and then advising companies on the same. Your head of sales thinks she should fire somebody. You’re sales person is getting blocked by the CTO who says she shouldn’t go above him but the CTO isn’t approving the deal. I said that was my point.
Both Sides of the Table
JUNE 27, 2011
Most people totally advise against stealth. Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. They think that only by being open and testing your ideas in an open marketplace can you be successful.
Startup Professionals Musings
APRIL 10, 2011
Thus, we did not translate the product and sales remained at an insignificant level. Translation not only increases sales, but in many countries it is required by law. Respect local customs and practices. Respect local customs and practices. He could not be persuaded to commit the funds required for localization.
Expert insights. Personalized for you.
154 
Let's personalize your content