with-greathouse-comes-great-responsibility 
InfoChachkie
MAY 27, 2013
Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Don''t Force It.
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
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InfoChachkie
APRIL 6, 2015
John Greathouse: You pulled out your old college skateboard in the early 1970’s when your son wanted one. Greathouse: What was the turning point, from making a wheels by hand in your kitchen to creating a business? After speaking with Mr. Powell, it was clear he fit the bill. Powell: To experiment, I needed about 10 molds.
InfoChachkie
APRIL 29, 2015
John Greathouse: How did the Bones Brigade come together? In this second installment of my conversation with George Powell, Founder and President of Skate One , he describes how Tony Hawk and the other members of the Bones Brigade revolutionized skateboarding and made it cool again, after its near death in the late-1980’s.
InfoChachkie
JUNE 25, 2009
A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face. Working with startup lawyers also minimizes the risk of losing control of your adVenture, as they can help you avoid common fundraising and investor pitfalls.
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