socalTECH

JUNE 30, 2009

Our customers can sign up, and they can get full access to our API, where they can create campaigns to target public officials. We currently have data on 3900 counties, 1900 cities, including emails, web forms, web sites, telephones, faxes, you name it. Kurt and I are pretty Web 2.0 Jason Kiesel: Yes.

Startup 100

Startup Writing Southern California Email 100

socalTECH

JULY 15, 2009

Don Patterson: It took a long time to converge on what we were actually doing, and we started on a path of developing stuff, working with interaction designers, and forcing ourselves to identify what service we were really trying to provide. The idea is we do not want to go down the current path of the Web 2.0

Startup 100

Startup Research UCI Social Network 100

Frank Addante

SEPTEMBER 25, 2006

Rich Customers Target customers who will move fast and pay a premium for a unique offering. Focus Customers will only buy a simple product with a singular value proposition. Pain Killers Pick the one thing that is of burning importance to the customer then delight them with a compelling solution.

Company 40

Company Companies Startup Venture Capital 40

Frank Addante

JUNE 19, 2006

Put yourself in the shoes of your customers or users. Answering only one or two of these questions won’t work. > I need to send marketing, e-commerce or e-statements emails to my customers to drive revenue or reduce costs. Blogger Template originally design by Web-Kreation Converted By Jacky Supit

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

MARCH 12, 2007

As we evolved our business plan and tweaked our marketing messaging, our engineering team was shielded from a lot of the distraction (being in a different location, they didnt get sucked into the "water cooler" conversation or hallway chatter) and they always remained 100% focused on building innovative products driven by customer need.

Outsource Development 40

Outsource Development Startup .Net Venture Capital 40

Both Sides of the Table

DECEMBER 5, 2010

What I want to answer with this post (long though it may be) is: Why did Web 2.0 If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. But let’s be honest – they’re mostly the same old shit as Web 1.0, Social Networking in Web 2.0:

Social Network 318

Social Network Networking Web 2.0 Startup 318

Frank Addante

AUGUST 29, 2006

Customers validate businesses. Often times, that time investment could have been better spent talking to customers or acquiring users. Rather than spending time trying to persuade a VC, wouldnt it be easier to simply say "just ask our customers"? Blogger Template originally design by Web-Kreation Converted By Jacky Supit

Venture Capital 40

Venture Capital Capital Startup Outsource Development 40

Frank Addante

DECEMBER 22, 2006

Unfortunately, they wordsmith themselves so far away from describing what it actually is that they sell, that their customers or users need a jargon-decoder ring to understand what they do. Customers immediately knew what we did and we established a supreme perspective by adding one descriptive word, "Premium". Lets take a bicycle.

Startup 40

Startup Competition Venture Capital Advertising 40

Frank Addante

NOVEMBER 16, 2006

When working with customers or potential partners, I spend most of the meeting time asking customers questions about their business, their goals, their insight into technology, the market, etc. Blogger Template originally design by Web-Kreation Converted By Jacky Supit

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

DECEMBER 5, 2006

I think our team at L90 was one of the most efficient and customer-focused development teams ever to be assembled. adMonitor delivered over 8 Billion advertisements per month for over 3,000 customers with 99.9% 90% Baked Rule Build 90% of the finished product – then let the customer define what the remaining 10% should look like.

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

JUNE 13, 2006

I have found that if an idea is incredibly complex, it inherently requires more time to develop and is harder to explain to customers, users, partners, employees, etc. And if customers, users, partners and employees have a hard time understanding or explaining the idea, then it will eventually fail. Try this: 1.

Startup 40

Startup Outsource Development Product Advertising 40

Frank Addante

AUGUST 14, 2006

Email is ubiquitous, email is ridden with spam, 25% of legitimate email goes undelivered (e-statements, e-commerce transactions, customer service emails, legitimate marketing e-mail), email usage is growing 30%+ per year and the world has been going paperless. Blogger Template originally design by Web-Kreation Converted By Jacky Supit

Startup 40

Startup Email Ideas Venture Capital 40

SoCal CTO

OCTOBER 5, 2010

Sean Murphy on the first dozen enterprise customers - Gabriel Weinberg , September 8, 2010 I recently did a Traction Book interview with Sean Murphy who runs a boutique cutomer development firm in Silicon Valley. We discussed (for ~1hr) how to approach getting the first set of enterprise customers. Good Design = Beautiful/Cool Design.

Startup 191

Startup Product Technology Venture Capital 191

Frank Addante

JANUARY 30, 2007

On the contrary, enterprise software needs to be fully tested before a release because it typically affects a customers business process. Blogger Template originally design by Web-Kreation Converted By Jacky Supit For example, a dot.com should require less process than an enterprise software product.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

JULY 30, 2007

We didn’t wait for planning meetings, we didn’t discuss strategy, didn’t discuss architecture, didn’t talk to customers, didn’t look at similar or competitive products , didn’t write specs or requirements. Blogger Template originally design by Web-Kreation Converted By Jacky Supit

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

OCTOBER 31, 2006

As a result, we ended up doing a lot of one-off custom work for clients and never really gained traction in any particular area. It will help your company stay focused, it will build confidence in your entire organization (especially your sales/marketing team) and most importantly, your customers/users will think to go to you first.

Startup 40

Startup Venture Capital Advertising Email 40

Frank Addante

OCTOBER 19, 2006

Well, my philosophy is that if you keep it from your competition, youre also keeping it from potential users or customers. In trying to hide it from the 5-10 would-be competitors youre also hiding it from thousands or millions of users and customers. Blogger Template originally design by Web-Kreation Converted By Jacky Supit

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

MAY 3, 2006

At Starting Point, 100% of the interaction with our users/customers was via email. Take care of the customer: Good ‘ole fashion customer service works. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Contact the Webmaster.&#

Startup 40

Startup Venture Capital Yahoo Email 40

Frank Addante

AUGUST 27, 2007

We had a few wooden desks and a desktop computer that served as my personal workstation, our web server and our ad server. By that time, we had 3,000+ customers, delivered 8 billion ads a month and reached 65% of the Internet. Blogger Template originally design by Web-Kreation Converted By Jacky Supit But be careful.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

APRIL 16, 2007

But, if I were a publisher or a major network using anything from GoogleClick, Id want to find another supplier of cash registers and coffee machines before someone drives up my rental fee or takes my cash register away (with my customer list and cash still in the drawer). Ahh, maybe Im just being paranoid.

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

MAY 22, 2006

We accomplished great things – we signed Intel as a customer and partner, developed a very strong product and generated a fair amount of awareness. Blogger Template originally design by Web-Kreation Converted By Jacky Supit . ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Next on deck: Startup 5.0…

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

MAY 24, 2007

I met with my old team from L90, the team that built adMonitor (the advertising platform that delivered billions of ads per month for over 3,000 blue-chip customers, where we had a successful $112 million IPO and then DoubleClick acquired it). Blogger Template originally design by Web-Kreation Converted By Jacky Supit

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Frank Addante

JUNE 4, 2006

We provide turnkey digital messaging appliances for enterprises, service providers and software developers to send marketing, e-commerce, CRM and customer service email. StrongMail’s software ensures reliable and timely delivery of their critical customer communications. SMS, MMS, Instant Messaging, etc.)

Startup 40

Startup Venture Capital Email CTO Hire 40

Frank Addante

MAY 15, 2006

. – Premium Online Advertising Company Age: 21 - 25 Time Period: 1997 - 2001 My Role: Chief Technology Officer, Technology Founder and Chairman, Advisory Board High Point: $500 million market cap; 3,000+ customers; 8 billion transactions per month; 65% Internet reach Warning, this will be a long posting. We had customers and revenue.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

SoCal CTO

JANUARY 5, 2011

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - First Principles.

Startup 378

Startup Venture Capital Blogging CTO Coach 378