Customer Development Seminar 
Both Sides of the Table
JUNE 13, 2013
I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.” This answers the question of “why buy anything?”
Both Sides of the Table
APRIL 15, 2013
This post is about how to work with your largest customers when you’re an early-stage software company and about how you can increase your margins by selling your roadmap. For starters as a young enterprise software company you need to think about the customer segments you serve. One way of slicing customer segments is by size.
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Berkonomics
APRIL 6, 2017
It serves as the rallying cry for future employees, investors, customers and suppliers. Years ago, as a panelist at an entrepreneurial seminar, I watched as over fifty aspiring young entrepreneurs filed past a microphone, each tasked with making a thirty second pitch to the panelists of professional investors.
Startup Professionals Musings
FEBRUARY 19, 2020
It should convince you that no matter how much you know about technology, leading a team, as well as vendors and customers, is a whole new challenge. That means constantly seeking feedback, taking time for relevant seminars and guidance, and looking for positive changes in the organization.
Berkonomics
MAY 25, 2023
It serves as the rallying cry for future employees, investors, customers, and suppliers. For the rest of you who want to change the world, let me repeat using different words: vision is everything. A great vision for a new enterprise drives innovation.
Tech Zulu Event
NOVEMBER 18, 2011
Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.
Startup Professionals Musings
NOVEMBER 24, 2012
Beyond the fear, many really don’t get the value of being willing and able to communicate effectively with team members, investors, customers, and a myriad of other support people, both one-on-one and one-to-many. As your company grows, you have to host customer seminars.
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