enchantment 
InfoChachkie
JUNE 4, 2012
Fallacy: Startup ventures tend to evolve, especially after you begin speaking with pesky customers and demanding partners. Perform China Syndrome Market Analysis. In order to reasonably assess the size of your addressable market, you must perform a bottoms-up analysis which is based on a number of elemental assumptions.
Startup Professionals Musings
JULY 8, 2014
Customers buy from people, not from a company, at least at early startup stages. Every product or service has specific attributes that are important to key customers, like integrity and trust, or customer focus. If you dominate the market, competitor copycats will only amplify your positioning. Enchant your customers.
InfoChachkie
MAY 16, 2011
Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. 4) Perform China Syndrome Market Analysis. 3) Attempt To License An Idea.
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