Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

DECEMBER 31, 2012

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. Focus on individual customer value.

Customer 90

Customer Custom Startup Pricing 90

Berkonomics

APRIL 8, 2021

Retail or end user web sites aren’t even noticed by potential users or customers without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment of going viral that makes all the difference between failure and success.) Marketing cost is not the best measure of success. Third: cost.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

APRIL 27, 2022

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. That’s a win-win business for the customer and the entrepreneur.

Startup 110

Startup Entrepreneur Capital Examples 110

Startup Professionals Musings

SEPTEMBER 1, 2019

These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential.

Startup 97

Startup Sales Metrics Guide 97

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results.

Social Media 108

Social Media Media Startup Tips 108

InfoChachkie

MARCH 9, 2019

Successful serial entrepreneurs know that their relationships are valuable assets worthy of careful nurturing – employees, investors, customers and suppliers are loyal to entrepreneurs they trust and trust is built on honesty and integrity. Measure What Matters – The McDonald brothers were dogmatic about tracking metrics.

Startup 100

Startup Netflix Entrepreneur Metrics 100

Startup Professionals Musings

FEBRUARY 4, 2015

These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential.

Startup 108

Startup Sales Metrics Entrepreneur 108

Startup Professionals Musings

JULY 28, 2019

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. That’s a win-win business for the customer and the entrepreneur.

Startup 93

Startup Entrepreneur Capital Examples 93

Startup Professionals Musings

NOVEMBER 21, 2015

A fixed mindset is when entrepreneurs believe their abilities and market are fixed, and the challenge is to make the best of the hand already dealt. Here are key maxims that I believe indicate a growth mindset rather than a fixed mindset: A need to learn from customers, rather than educate them. Market change is opportunity.

Startup 55

Startup Entrepreneur Technical Review Customer 55

Startup Professionals Musings

SEPTEMBER 6, 2014

They drive the market, rather than the other way around. Your values as you create a startup are the key to creating an enviable culture that attracts more customers,” says Ann Rhoades in her book Built on Values. I believe in a startup culture that strongly transmits the values of integrity, customer focus, and results.

Startup 101

Startup Tips Education Customer 101

Startup Professionals Musings

SEPTEMBER 13, 2017

These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential.

Startup 56

Startup Sales Metrics Guide 56

Startup Professionals Musings

NOVEMBER 3, 2013

These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential.

Sales 96

Sales Metrics Startup Entrepreneur 96

Both Sides of the Table

MAY 27, 2013

By spending more time educating your board on your business you get more valuable advice from them. In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. ” His argument is as follows. Always seek input.

Tips 365

Tips Email Venture Capital CTO Coach 365

Startup Professionals Musings

MAY 20, 2012

They drive the market, rather than the other way around. Your values as you create a startup are the key to creating an enviable culture that attracts more customers, according to Ann Rhoades, in her book “ Built on Values.” I believe in a startup culture that strongly transmits the values of integrity, customer focus, and results.

Startup 100

Startup Customer Custom Social Network 100

socalTECH

JULY 10, 2017

We talked with Tim about how they're now applying this to a new market. With each company that we've started, we've concentrated on a particular market. PointPredictive is focused on the automotive lending market. They were the first company to bring artificial intelligence and machine learning scoring to the commercial market.

Artificial Inteligence 124

Artificial Inteligence Software Review San Diego .Net 124

Startup Professionals Musings

JUNE 24, 2013

They drive the market, rather than the other way around. Your values as you create a startup are the key to creating an enviable culture that attracts more customers, according to Ann Rhoades, in her book “ Built on Values.” I believe in a startup culture that strongly transmits the values of integrity, customer focus, and results.

Startup 100

Startup Customer Custom Social Network 100

Startup Professionals Musings

JANUARY 2, 2017

In my role as a new business advisor, I sometimes see people who are very intelligent and well-educated, but not adept at problem solving. At worst, it’s a learning opportunity for you and your team, which can lead to providing a better customer solution or experience. Don’t let costs escalate, or customers escape for lack of action.

Metrics 58

Metrics Entrepreneur Examples Coach 58

Tech Zulu Event

MAY 9, 2014

This was a chance to blow open the story on their companies, to address a room full of potential investors, mentors, partners, customers, and press. They’ve captured their market quickly by being the first providers of affordable luxury bookings with a business model to fill in a large amount of unused travel inventory.

Startup 111

Startup Mobile Commerce Education 111

Startup Professionals Musings

NOVEMBER 28, 2014

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. That’s a win-win business for the customer and the entrepreneur.

Startup 104

Startup Entrepreneur Examples Satisfaction 104

SoCal CTO

MARCH 5, 2007

Common revenue streams are consulting, training, support, customization, upgraded versions for corporate applications, etc. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150

Startup Professionals Musings

OCTOBER 18, 2010

I’ll put my money on one of the originals in the social media marketing game, my friend Lon Safko, who just published his Second Edition of the bestselling book, “ The Social Media Bible.” Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Implement metrics and analytics.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

AUGUST 9, 2017

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. That’s a win-win business for the customer and the entrepreneur.

Tips 55

Tips Startup Entrepreneur Examples 55

Startup Professionals Musings

FEBRUARY 27, 2011

They drive the market, rather than the other way around. Your values as you create a startup are the key to creating an enviable culture that attracts more customers, according to Ann Rhoades, in her book “ Built on Values.” I believe in a startup culture that strongly transmits the values of integrity, customer focus, and results.

Startup 92

Startup Customer Custom Social Network 92

Startup Professionals Musings

JULY 13, 2013

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. That’s a win-win business for the customer and the entrepreneur.

Entrepreneur 98

Entrepreneur Startup Examples Satisfaction 98

Tech Zulu Event

APRIL 1, 2015

A survey by the Webs Small Business Digital Trends revealed that 63% of small business owners are using digital strategies in their overall marketing efforts. An integrated digital marketing strategy can do that and so much more. Traditional brick and mortar stores might say, “We don’t need likes and shares, we need customers.”

Guide 40

Guide Social Media Content Advertising 40

Tech Zulu Event

JULY 7, 2015

It has also improved the everyday services that we usually encounter—from banking, booking plane tickets, and even conducting business and the bigger picture of retail marketing. You might be totally aware of the current online retailing setting, or what others usually call online marketing. Trending: #OnlineRetailing.

Social Media 40

Social Media Search Engine Optimization Startup Media 40

Xconomy

SEPTEMBER 23, 2016

Redwood City, CA-based AltspaceVR is just one of the tech companies that’s trying to draw in more users or customers by creating new projects that put an election spin on their core offerings. The use of biological metrics and neuroscience in marketing is starting to expand to political research and campaign strategy-making.

Technical Review 40

Technical Review News Social Media Startup 40

Startup Professionals Musings

NOVEMBER 7, 2018

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. My answer is that innovative marketing is always required, to stand out above the crowd.

Product 86

Product Marketing Education Examples 86

Tech Zulu Event

NOVEMBER 10, 2013

You always want perfect data on what customers are doing. But what does the customer physically do at the theatre when they’re there and making a choice? Instead, focus on what metric outputs, more views, more downloads? He explains that PM’s must be data driven as much as possible. Online usage data, easy.

Product 87

Product Fandango Design Startup 87

Tech Zulu Event

APRIL 14, 2014

We find that there’s all this really specialized software, software as a service, certain platforms, and different places you can do marketing; all of those have their own sets of data. MW: It has to do with the difference between a marketer and a developer. You’re trying to be the middle-man between the marketers and developers?

Startup 85

Startup Southern California Mobile Software 85

Startup Professionals Musings

JANUARY 22, 2023

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. With a singular focus on building unicorns, very rapid growth has been a key metric. Target a global market rather than a local from day one.

Capital 138

Capital Marketing Ideas Venture Capital 138

Startup Professionals Musings

MARCH 5, 2023

Let me be a bit more specific on how follow-up trumps ideas for success in the key challenges of a startup, or any small business: Networking with investors, partners, and customers. They are too busy to follow-up on a major partner opportunity, customer inquiry, or a critical internal process that simply isn’t working.

Startup 155

Startup Ideas IBM IBM 155

Startup Professionals Musings

MAY 1, 2020

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. With a singular focus on building unicorns, very rapid growth has been a key metric. Target a global market rather than a local from day one.

Ideas 124

Ideas Venture Capital Software Review Technical Review 124

Startup Professionals Musings

JUNE 5, 2020

Let me be a bit more specific on how follow-up trumps ideas for success in the key challenges of a startup, or any small business: Networking with investors, partners, and customers. They are too busy to follow-up on a major partner opportunity, customer inquiry, or a critical internal process that simply isn’t working.

Ideas 122

Ideas Entrepreneur Startup IBM 122