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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". We started sending out the newsletter. everybody opted in.".

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NewsCrafted Raises $1.1M

socalTECH

Los Angeles-based NewsCrafted , a company which provides elementary and middle schools with professionally designed, high quality newsletters -- including content, has raised $1.1M angel education advertising custom newsletter publishing elementary school middle capital venture newscrafted' READ MORE>>.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". We started sending out the newsletter. everybody opted in.".

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6 Marketing Tips To Attract Customers To Your Rollout

Startup Professionals Musings

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Educational. Your content must continue to deliver new ideas.

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6 Essential Elements For Kickstarting Your Business

Startup Professionals Musings

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Educational. The eye is just as important as the mind when it comes to customers.

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Customer Loyalty Can Be a Startup Competitive Edge

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.

Customer 104
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You Need Customer Loyalty, Not Just Satisfaction

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.