Remove category strategic-planning
article thumbnail

Making A Sport Out of Shopping On Little Black Bag, With Dan Murillo

socalTECH

We caught up with Dan to hear about how the firm is going beyond online sales, and making shopping online for fashion as much entertainment as e-commerce. We think there is a new category of the e-commerce and shopping sector, the entertainment sector. It's loosely based on the Japanese concept of a "lucky bag sale".

Commerce 153
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164