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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379
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5 Keys To The Startup Mindset Required For Breakthrus

Startup Professionals Musings

What I don’t see often are new solutions that force me to rethink how we work together, or really use AI to make the collaboration process more productive. But we all know that these are not solutions by themselves, but require integration into an innovative framework to solve real customer problems.

Startup 134
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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

It isn’t open in either its standards or in the way that applications are marketed and distributed. He argues for a world he calls POSO (post social) in which we will only use social applications which drastically cut down our time involvement and/or increase our productivity. I will cover this in my post.

Web 355
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10 ways you’ll probably f**k up your startup — Spook Studio — Medium

SoCal Delicious

Simon Sinek’s Golden Circle framework “People don’t buy what you do, they buy why you do it” Simon Sinek If your customers believe in your mission, then they’ll warm to you and listen to what you offer and how. Having a clear focus means it’s easier to communicate what your product is and who it’s for. Here are two examples.

Startup 78
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How I Use Visualization to Drive Creativity

Both Sides of the Table

The need for creativity extends well beyond product design. Yet most startups seem to constrain creativity to product design. As a VC it’s how I think through which markets will be attractive in the future, which ones I want to be in now and how the technology & business world will likely evolve.

Writing 356