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Using Social Media To Deal With Customer Trolls

InfoChachkie

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Left unattended, such attacks are detrimental. Bipolar Reviewers.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I sometimes refer to this field as “intent-based advertising&# because the reason it has been so successful is that the person who typed in the search term has expressed an “intent&# to find information on that category. When we look at Twitter we’re following friends or people from whom we want to know more information.

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Entrepreneurs Now Start Hyperlocal Then Go Global

Startup Professionals Musings

This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. Geographic customization. Give people a way to draw custom geographic boundaries to specify their area of interest. Topic customization. Subject matter granularity.

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Smart Startups Think Global But Act Hyperlocal

Startup Professionals Musings

This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. Geographic customization. Give people a way to draw custom geographic boundaries to specify their area of interest. Topic customization. Subject matter granularity.

Startup 94
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How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Provide all this information in an About page. Refresh it often.

Customer 160
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Interview with Jason Kiesel and Kurt Daradics, FreedomSpeaks

socalTECH

FreedomSpeaks is a startup developing a business around connecting people with information about their political representatives, and also enabling organizations and others to do the same. Our customers can sign up, and they can get full access to our API, where they can create campaigns to target public officials. It was a pain.

Startup 100
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Hyperlocal is the Latest Buzzword for Startups

Startup Professionals Musings

This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. Geographic customization. Give people a way to draw custom geographic boundaries to specify their area of interest. Topic customization. Subject matter granularity.

Startup 52