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Competitive Intelligence

SoCal Tech Calendar

Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Several case studies will be presented, although the names will be changed to protect the innocent. He announces, "Let's build a gold-plated widget!" See [link] (more)

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Micromobility in limbo: Takeaways from Paris and LA

TechCrunch LA

One study from 2021 found that e-scooter users in Paris are mainly men aged 18 to 29, have a high educational level, and usually jump on a scooter for travel time savings. Most riders (72%) in the study said they shifted from walking and public transportation, not cars. Lime estimated that could have replaced 1.6 million car trips.

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Interview with Dr. Ramin Sadr, Mojix

socalTECH

Mojix is venture backed by Oak Investment Partners, Red Rock Ventures, and Innocal. We did market studies, talked to customers, and launched a prototype in 2006, launching the company in 2008. It was strategic to get Proctor and Gamble, and Kraft Foods to be customers. We spoke with Dr. Sadr about the firm.