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6 Keys To Translating Technology Into Business Value

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Customer data integrity and security. Payback on investment. Personal privacy protection.

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Can you guess 10 tests for your success?

Berkonomics

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. A core patent or “thicket” of patents protecting your offering? A strategic relationship with one or more of the largest customers? Are margins high enough?

Patents 286
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Relate Your Technology Solution to Customer Values

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. Customer data integrity and security. Payback on investment. Personal-privacy assurances.

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6 Values And Priorities That Investors Will Relate To

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Customer data integrity and security. Payback on investment. Personal privacy protection.

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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

How an entrepreneur answers this question speaks volumes about their knowledge of business realities, customers, confidence, and their ability to handle investor funding. Leading with this answer will likely terminate any further investment opportunity with this investor. Neither speaks well for you or your startup.

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Ouch! If I had only learned this before losing millions!

Berkonomics

In 1994, (I know a long time ago), I invested over a million dollars (two million six hundred thousand in today’s dollars) into a company whose entrepreneurs had a vision that I bought into for many reasons, not the least of which was that I had industry experience and understood the need. Technology advances cannot be stopped.

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Here are ten vision tests for your success

Berkonomics

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. A core patent or “thicket” of patents protecting your offering? A strategic relationship with one or more of the largest customers? Are margins high enough?

Patents 291