Customer Magazine Platform SaaS 
Startup Professionals Musings
FEBRUARY 26, 2023
Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Here the key is to convince customers that you have something really rare, and maybe even entice them into a long-term but affordable relationship. Front-of-the-line model. Network model.
Startup Professionals Musings
MAY 27, 2020
Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Here the key is to convince customers that you have something really rare, and maybe even entice them into a long-term but affordable relationship. Front-of-the-line model. Network model.
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Tech Zulu Event
OCTOBER 15, 2012
Email marketing and cross-channel interactive marketing saas solutions provider ExactTarget has acquired Pardot, a marketing automation provider and iGoDigital, web personalization provider in a move that will revolutionize its marketing platform. The acquisitions are meant to make the firm’s marketing platform better.
InfoChachkie
FEBRUARY 10, 2014
As Wired magazine pointed out in a January 2013 article , "It’s a Hail Mary pass for a company that held 44.5 In the course of dominating their initial direct response market, a number of enterprise-level advertisers began using Invoca''s unique marketing platform in ways the company had not foreseen. GoToMy Rebranding Campaign.
Startup Professionals Musings
MARCH 2, 2015
According to many experts , getting new customers is five to ten times harder than getting additional revenue from existing customers. Here the key is to convince customers that you have something really rare, and maybe even entice them into a long-term but affordable relationship. Front-of-the-line model. Network model.
Tech Zulu Event
JANUARY 27, 2016
Upon the platform of the new Machine Shop, they have brought both their Creative Team and Management in-house to effectively drive innovation. Machine Shop Ventures was featured in WIRED Magazine for its groundbreaking new model. Custom ad deals and partnerships. Joe Guzel leads investing activity at CrossCut Ventures.
Both Sides of the Table
SEPTEMBER 10, 2010
The topic of whether the web is dead was kicked off by Chris Andersen of Wired Magazine in this article. My first company was a SaaS software company started in 1999. Over time brands will realize that marketing into a closed system isn’t good for their long-term customer relationships.
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