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FabFitFun raises $80 million for its growing lifestyle brand

TechCrunch LA

Nine years after launching its online magazine, and three years after diversifying into the subscription box business , FabFitFun has raised $80 million in a growth round of funding led by Kleiner Perkins with participation from its previous investors Upfront Ventures and NEA. . ”

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9 Popular Startup Business Model Variations For Scale

Startup Professionals Musings

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Here the key is to convince customers that you have something really rare, and maybe even entice them into a long-term but affordable relationship. Front-of-the-line model. Network model.

Startup 117
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Anametrix Wins San Diego Union-Tribune

socalTECH

San Diego-based Anametrix , a developer of web analytics technology, said this week that it has signed The San Diego Union-Tribune as a customer. Anametrix said that the paper is using its platform for both web analytics, and analyzing mobile, social media, video, e-mail and other efforts. Financial impact of the win was not disclosed.

San Diego 164
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Appboy To Power Mag+’s Mobile Relationship Management For Its Digital Publishers

Tech Zulu Event

Digital publishing ecosystem Mag+ and Appboy, a mobile relationship management platform have partnered to enable digital publishers convert their readers into loyal users. By bringing sophisticated marketing tools to mobile, the platform empowers digital publishers to derive more value from their apps.”. Readers into customers.

Mobile 83
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9 Subscription Model Variations To JumpStart Growth

Startup Professionals Musings

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Here the key is to convince customers that you have something really rare, and maybe even entice them into a long-term but affordable relationship. Front-of-the-line model. Network model.

Startup 168
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Interview with Jimmy Hendricks, Deal Current

socalTECH

They are using DealCurrent as the deal platform for all of their clients. We see those three products working together, as features of one platform which both can be used independently, as well as together. But, with the economy turning south in 2008, lots of those customers went out of business.

Platform 263
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ExactTarget Acquires Pardot and iGoDigital to Redefine its Marketing Platform

Tech Zulu Event

Email marketing and cross-channel interactive marketing saas solutions provider ExactTarget has acquired Pardot, a marketing automation provider and iGoDigital, web personalization provider in a move that will revolutionize its marketing platform. The acquisitions are meant to make the firm’s marketing platform better.